BANG! You have to get people's attention in the first three seconds. Verticals, especially vertical comedy needs to grab people. This provides the bedrock of all episodes and has a gigantic impact on view rates and data. Audience will discover the more you post. Cross platform posting helps people discover the show and every episode, every collaboration brings in a new audiences - especially comedy. Story and character are still king. No matter what the show or reel is about

Not framing for Social Media Don't forget your information or icons on every platform. Knowing where the Vertical is intended to live is vital to avoid a two shot ending up condensed due to the audience not being able to see the other actor. Forgetting Subtitles These are a staple of social content, it makes it accessible and easy for people to consume. Don't forget to frame for this. Avoid too much dead space and avoid placing vital information where you intend to place sub

In the film Moneyball, Billy Beane sets out to win a World Series. He’s not one of the top teams so needs to think differently. So he uses a new recruiting process to bring in undervalued players. It’s a maverick approach. He’s the first to do it. Yet it works…kinda. First Day - First Slate There’s a sentiment in the film that the first guy through the wall is always bloody. It’s a good way of describing what it’s like to be first. When we set out to make Wales’ first self fu